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Now let’s dive into today’s informative content…

RSS feeds are simply an electronic data feed of digital content on the Web.
You can view your favorite blogs, news and more streamed right into your
reader. Most web browsers are now equipped with a feed reader, and if you
have an older machine, simply installing Google Reader will take care of this.

So what uses can you make of this for your marketing?


First and foremost, getting your feeds listed in the various RSS feed
directories will result in a number of good inbound links to your site.
These sites can also deliver up a fair amount of traffic on their own, as
they are searched on and also indexed in the search engines. This can help
your page rank higher and get more traffic.

There are several other benefits to making use of RSS. Here’s just a few:

Follow your favorite bloggers. Collecting your favorite feeds into your
feed reader makes it very convenient to stay up to date on the people you
are following.

Publish your company’s feeds on your website so people can easily find and
subscribe to your content.

Add a widget that pulls in feeds from specific topics to display on your
blog or website.

Track specific Google searches. A great tool for searching for new blog
articles and news is Google itself! Google has ‘Google News’ and ‘Google
Blogs’ search functions, which are both great tools for collecting and
searching for articles that are important to your business.

These are but a few ways to generate links, traffic and buzz. There are
many more. Don’t ignore the possibilities!


Richard Silva

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