Americans flock to chicken for quarantine protein
The National Chicken Council (NCC) this week unveiled the findings of a new survey fielded with the goal of better understanding chicken consumption trends and preferences in the U.S. Along with a host of interesting metrics, the survey includes insight into the impact of the pandemic on chicken consumption habits, showing that half (50%) of Americans who eat chicken say they have eaten it more than any other protein during COVID-19.
Nearly half (48%) of survey respondents said they increased the amount of chicken they prepared at home during the pandemic, while 39% said they increased the ways they prepare chicken. “Chicken” has also been the most Tweeted-about food during the pandemic months.
With the pandemic shifting many holiday plans, people are finding innovative ways to reinvent their traditional celebratory meals. Half of Americans who eat chicken at all said they’d prefer chicken to ham (52%) or turkey (49%) at a holiday meal, and more than half said they would eat chicken wings as part of Thanksgiving (57%) or Christmas (61%) dinner.
Even though survey results show that Americans prefer chicken, they are split when it comes to other chicken decisions, with approximately half (52%) preferring grilled chicken, while the other would opt for fried (48%). Americans also slightly prefer boneless wings (53%) over traditional bone-in wings. Plus, two in five Americans say the breast is their favorite cut of chicken, but wings (20%), thighs (17%) and drumsticks (14%) are also fierce competitors. Three-quarters (74%) of chicken eaters would prefer to eat real chicken over plant-based alternatives.
“With everyone adjusting to a new way of life this year, chicken has been a reliable source of nutritious protein in an unpredictable time,” NCC spokesman Tom Super said. “This research shows how the hard work of the entire chicken industry during this challenging time has supported many Americans who are looking for an easy-to-prepare, affordable and healthy meal.”